Since the April 2025 POPIA Amendment Regulations, the rules for digital marketing in South Africa have never been stricter. We ensure every campaign, every form, and every remarketing audience is fully compliant — so you grow without legal risk.
The amended regulations are clear: opt-out does not constitute consent. We build proper opt-in consent flows for all electronic marketing — email, SMS, telephone, and WhatsApp — with full audit trails and electronic recordings as required by the Information Regulator.
All ad campaigns comply with Section 69 requirements: clear sender identification, accessible opt-out mechanisms, maintained do-not-contact databases, and consent obtained in a form substantially similar to Form 4 — covering goods/services and preferred communication method.
We implement purpose-specification controls ensuring data collected for services is never repurposed for unauthorised marketing. All data processing follows lawful basis requirements with minimum data collection, accurate records, and transparent privacy policies.
The Information Regulator can impose administrative fines of up to R10 million and even imprisonment for POPIA violations. Non-compliant direct marketing — including cold emails, unsolicited SMS, and remarketing without consent — puts your business at serious legal and reputational risk. Every PeakRank campaign eliminates this exposure.